I am not sure how to begin writing this post, exactly… Only because I tend to repeat myself, or usually start with, “Okay, so... ” or “Erm, to… ” Why don’t I have a cool catchphrase? Would be SWEET if I did! Do you have one? What would my life be like if I didn’t have a blog to look after? Not in the arrogant sense, more like, “Would it be easier to just be, and not over-think and not have to jot down every idea that I had?” Yikes, I don’t know! (Does this feel like what it would be like when you have a baby?) I can’t stop over-thinking, and yet I hate thinking about these things. Talk about a rubbish intro paragraph, and I wanted to have a catchphrase (shut it, bro).
Okay (turns out that I can’t get rid of it yet), so a few weeks ago, Radhika (Malhotra) of Sugar & Spice e-mailed me because she wanted to have a cool, new header created for her blog; I remember being very interested about the project because the name itself had so much potential, I was thinking of conjuring jars of magical sprinkles and cake-mixers blending secret-looking ingredients in bowls and well, all sorts of objects, because erm… SUGAR AND SPICE – Commonplace as the phrase is, something about it is very charming, enchanting even. (Radhika is a Delhi-based blogger who makes desserts and food, mostly – and covers all related recipes on her blog; she also loves composing and shooting the pictures for all of her posts.)
We both came up with very many ideas that were exchanged over a couple of e-mails… Radhika decided that she liked the idea most of Sugar & Spice being illustrated as a logo unit (in a typeface format, along with her signature). So, it was a header-style artwork that won her heart ultimately, wherein Sugar & Spice and all of her favourite ingredients and tools were illustrated colourfully! Also, we finally settled for a different typeface in the overall artwork but this is the one I used originally which made me like this version more, heh. (I can’t decide what I like the most… The jar of Nutella, slab of butter, or ooh, the eggs, camera – yes, I was inspired by the Lomography ones, the cake-mixer, lemons, etc. Ooh, definitely the sprinkles!)
P.S. This is the second dessert-ish related artwork/logo (I think The Vanilla Bean Bakery was the first) that I’ve worked on formally for someone, and I LOOOOOVE working on projects like these… Because it makes me very happy to be able to draw things to eat. :-)
Artwork by Roanna Fernandes