Okay, so there’s a special place in my heart reserved for handcrafted lovelies and their creators)! And the particular label I’m about to talk about, today – it’s called And Smile, by the way – is plenty adorable, equal parts colourful, dreamy and just overall, fantastic-al. I know I usually gush about everything I write about, here – you know, I can tell some of you might be like – Who’s to trust her, and her silly stories? But I love to write about all the labels and people I feel passionate about, and And Smile is another one of them!
A little London-based label brought to life by a sweet, whimsical girl by the name of Viktorija Semjonova; she crafts dainty jewellery, postcards (these are made on paper, d-uh) and other such accessories out of… SHRINK PLASTIC! Honestly, I never knew what it was, I had to look it up – From what I gathered over the interwebz, it’s somewhat of a durable plastic sheet that can be cut out and shaped into + painted over, et cetera. Because Viktorija’s illustrations primarily are of the water-colour variety, she uses the ones she makes originally and gets them replicated/printed over the shrink plastic, and such. I’ll have to ask her more about how she does what she does, one day! It’s all very exciting, and I love that her work consists of such colourful characters, they seem like they’re out of some great, big imaginary fairy tale book inside her head – I wish I could take a stroll through her mind sometime, hehe.
Anyway, I was to write a little feature on her sometime last year but I got lazy, and lacked considerable motivation generally, forgot about it and then never wrote back to her again (ooh, and I discovered her through Instagram, if you must know – she used to be yellowfi but she calls herself by her shop’s name now – andsmilestudio, look her up!). But blah, blah, whatever… Fast-forward to a couple of months later, and I see all these deliciously, adorable pretty-people type LIMITED EDITION brooch pins she started selling on Etsy, and I knew then! I had to own one. They were just soooo me, so I chose Laura (she has got pink hair – and I’ve been wanting to get some highlights done for a long time now!) and Nika (she’s practically me but with beautiful teal hair and she likes Game of Thrones – which I sadly do not dig, as yet but she’s ME, I can totally see the resemblance.)!
This also marks my first order through Etsy (which reminds me, I ought to get an account sorted out for myself so that I can sell Rosecraft, there), and I should receive my order from Vik, soon. Okay, how much, right? Well, I paid $17.30 for each brooch pin (slightly expensive, but definitely not crazy) and it worked out to about Rs. 2,586.29 for both (including the shipping charges). All I have to do now, is wait for them to come home. They’re so cute, and I do hope they reach me safely. (I’m crossing my fingers!)
Artwork by Roanna Fernandes & Picture by Viktorija Semjonova