This is something I’ve been wanting to share here for a while now! Technically, I have already (I think I mentioned it on my Facebook and Twitter pages), and the girl whom I designed this for, pretty much keeps sweetly mentioning it whenever and wherever she can that I’ve illustrated her logo. Okay but wait, I’m confusing you, aren’t I, by talking in long and winding sentences? Let’s start at the beginning but I promise to keep this fable short (and sweet).
Sometime ago, in May of this year, Roshni Vatnani, the baker girl and force behind The Vanilla Bean Bakery got in touch with me saying that she liked my artwork (from whatever she saw on the Skye) and asked if I would consider commissioning my illustrations. Of course, that e-mail was the highlight of my week then because this meant that part of my dream business was finally going to materialise (well, officially, because I’ve only made some illustrations for STRUT120 before, and I designed the logo for Audrey’s Closet too, both of which were not paid assignments). So yeah, that e-mail started a flurry of conversations between The Vanilla Bean Girl and I, and she told me a bit about herself, the colours she’d like, the kind of bakery she was running and how much she loves vanilla, as an essence, flavouring and generally (that was basically how we really came to connect, I love all things vanilla too!).
I shared a first draft with her (which she was gracious about and not too critical – surprising because I expected the worst!) but it wasn’t something she thought customers might instantly connect with her bakery. I took her feedback positively, and played around with some other variants, throwing in doodles of ingredients etc. and trying to make the overall picture work but I did find the process a tad difficult. I mean, I really, really liked the name of her bakery, it’s very simple but the words came together so beautifully that I had to make sure that the logo matched Rosh’s thoughts and sentiments. And the illustrated crest above is what I came up with!
I’m sure some of you will look at it and think that it borders on basic, appears plain and could be termed as very vanilla. But it is made up of all those elements and yet it isn’t what you perceive it to be. (I hate that being vanilla ever had to be connoted as being someone or something plain and dull. This post’s title should indicate that I’d like that meaning to be perceived otherwise!) Anyway, I digress… when I showed this version to Rosh, she was very excited, which in turn, made me happy, and she was extremely pleased with my work. She even asked me to refurbish her menu for her (she makes some lip-smacking treats, you should know!). This was the first real piece of work I did this year (Audrey’s Closet too, which I’m going to share next in this Work segment), and am proud of – I hope to take up more assignments as and when a nice opportunity or label comes along.
P.S. Thanks Rosh, for giving me my first official break, tee-hee! It was a pleasure doing business with you. ^.^ (And, erm, sorry guys, this doesn’t read as short as I hoped it would. I’m an over-sharer!)
Artwork by Roanna Fernandes